Don’t just follow them. Lead them into action.

Blackbaud Interactive offers nonprofits the most complete and effective set of web marketing and online fundraising solutions available.

More than 5,000 nonprofits using Blackbaud interactive solutions have made us the undisputed leader in online solutions for marketing, fundraising, and program delivery. From social media, peer-to-peer fundraising, and online giving, to eMarketing, advocacy, and web design, our solutions empower you to deliver on your most challenging online strategies. Full integration with Blackbaud fundraising and CRM solutions ensures better results than standalone web solutions can provide.

Find the right Blackbaud interactive solution depending on your online needs.

Interactive at a Glance:

Online Giving – Inspire Support

By using more effective web marketing empowered by better integrated online and offline solutions, Blackbaud customers experience greater returns to their online fundraising campaigns. Blackbaud Interactive can help your organization kick off or improve your online fundraising efforts by helping you establish or strengthen your web marketing strategy and execution.

  • Blackbaud Interactive customers grew online fundraising 34.5% in 2010, compared to 20% published by other solution providers.
  • Blackbaud customers average $145 per online gift, compared to an average of $81 published by other solution providers.

Watch our video about the 2011 Online Giving Report

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Impactful Email Marketing – Encourage Engagement

With Blackbaud Interactive email and multichannel marketing, you’ll see greater support for your organization and more engaged constituents. Thanks to professional design, rich segmentation capabilities, and unique personalization tools, Blackbaud Interactive ensures messages reach the right people at the right time and inspire the action you need.

In the first year of using Blackbaud Interactive eMarketing, customers report:

  • 10 times improvement of email conversion rates.
  • Email subscription list growth of 30%.
  • Increased lifetime giving and retention.

Download the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

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Website Management – Captivate Your Constituents

Blackbaud’s objective approach to web design, known as Indestructible Design, is a collaborative process to ensure your organization builds a visually attractive, audience-focused website that makes an impact. Blackbaud combines strategic Internet expertise, powerful integrated technology, and a collaborative process to help you portray the best possible face of your organization that supports your strategic goals and overall mission.

  • In 2010, Blackbaud Interactive customer sites saw a 25% increase in web traffic
  • Over 4,600 websites implemented since 2000
  • In-house design agency with over 70 years of combined design experience

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Peer-to-Peer Fundraising Expertise

Event participants who use online tools raise six times more than non-users. Mobilize your supporters to raise funds for your events by extending their reach across the Internet with Friends Asking Friends. More than just an event-fundraising platform, Friends Asking Friends can support personal fundraising activities such as bake sales and birthday wishes. Turn your participants into social fundraisers with a comprehensive fundraising solution complete with personal and team web pages, email, social media, and mobile tools.

You too can experience these Friends Asking Friends benefits:

  • 90% email open rate
  • 53%+ email click-through rate
  • One in four (25%) emails result in a donation
  • $60 average online gift size

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Advocacy – Motivate Constituents to Take Action

Blackbaud Interactive enables nonprofits to create more effective integrated advocacy and fundraising campaigns. Blackbaud’s advocacy solutions help organizations quickly mobilize activists with information that matters to them, while providing engaging online experiences to better tie those supporters to their mission. Learn more

  • Integrating your advocacy and fundraising is critical as online advocates are seven times more likely to become donors than non-activists.

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Social Media – Make Every Contact Matter

Connecting with your supporters in meaningful ways helps build the relationships that sustain and expand your mission. Blackbaud Social empowers organizations like The Christopher and Dana Reeve Foundation to build highly engaging Support Programs using Social Media to connect supporters, care-givers, doctors, and patients. Learn more

  1. Blackbaud Social community members are 10 times more active than Facebook followers
  2. 10% of nonprofits house social networks raised $10,000 or more as compared to only 2.4% of Facebook networks

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